Currently Loving - Jason Wu Beauty Hot Fluff Lipstick

Saturday, February 20, 2021


It's finally here! Fashion designer Jason Wu has launched a cosmetics line, simply titled Jason Wu Beauty and it's one you'll certainly want to shop. The clean beauty range, newly launched at Target, features a versatile collection of cosmetics in universally-flattering tones that can be used to create an array of looks. The modestly-priced beauty line features an impressive collection of color cosmetics and select skin products that aim to elevate everyday makeup essentials. With a passion to create high-quality cosmetics without breaking the bank, Wu's beauty philosophy is all about refined elegance and femininity.  The item I was most excited to get my hands on was a the Hot Fluff Lipstick, a matte lippie issued in seven stunning colors. Marketed as a light-as-air formulation that can be used beyond the lips, I finally put this coveted product to the test. Was this wonder product a bust or a new beauty bag staple? Read on for my unfiltered thoughts on this new lippie. 

Akin to the texture of both  MAC Cosmetics Powder Kiss and Gucci Rouge à Lèvres Mat Matte Lipstick, Jason Wu Beauty Hot Fluff lipstick appeared soft and richly colored right in the tube. As I swiped it along my lips, I instantly knew this was going to become a fast favorite. The result was a smooth, highly pigmented matte application that delivered even color with a single swipe. While most matte lipsticks can feel a bit drying, that wasn't at all the case with this product. This almost creamy, shine-free lipstick felt comfortable on the lips and didn't break or flake when blended or smeared. Though lightweight and airy, the actual lipstick doesn't skimp on quality. Impressively, each swipe offered substantial product that didn't feel too thin and wore away beautifully. 

An ideal product to create a cool of-the-moment monochromatic look, this multipurpose product can also be used on the cheeks and eyes. Functioning as a color stick, it's easily blended formula is best used with fingertips as the natural warmth from the hands makes application a breeze. Customizing the intensity of color of this lipstick works lovely as added layers melt in and don't cause that unsightly caked finish. A truly multifaceted product, this lipstick is a valuable product to keep in your beauty kit or bag. 

It's very evident that Jason Wu's beautifully imagined refinement and feminine tones of his designs are present in this beauty collection. Whether it's this incredibly colored lipstick or the alluring eye palettes and more, this is a must-shop range that will surely elevate your beauty routine with a touch of sophistication. 

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