In an exciting collaboration right in time for the holiday season, Bouclème, a clean, plant-powered curly haircare brand founded by Michele Scott-Lynch is partnering with celebrity-favorite Preen by Thornton Bregazzi to launch an ultra-chic multiuse accessory to sport year-round. The star piece is a stylish scarf featuring a reimagined take on the English fashion house's "Electric Bloom" pattern illustrating a fanciful floral design with contemporary elements. 

Signature to the brand's romantic tone, the modern floral pattern dazzles in a bold blue hue that sits against a soft pink background. This fashionable yet functional accessory launch spotlights curly-haired individuals and offers a stylish option to dress up an array of beautifully curled hairstyles and more with ease and elegance. Whether one opts to frame their curls with a classic headband wrap or chooses to weave this vivid scarf into a chic braided style, the ways to wear this polished accessory are truly endless. An expert in curls, Bouclème founder Michele often struggled with finding hair accessories and sought to create a fun piece that not only served the curly hair community but one that could be enjoyed by all. "I use a scarf in so many ways from wrapping my hair at night to tying my curls up. Working with Preen meant we produced something that everyone could use," says Michele. 

Best of all, elevate your chosen hairstyle with Bouclème Super Hold Styler, a premium styling product which makes for an ideal companion to this hair accessory. A lightweight gel gets to work on defining curls while adding a dose of moisture, this brand favorite delivers major lasting power that won't breakdown throughout the day. Highlighting a Bouclème-charged hairstyle with their fresh limited-edition scarf makes for an eye-catching, unique look that is sure to impress. 

When creating this stylish accessory, Michele certainly had purpose and gifting in mind. "We wanted to partner with Preen to produce something super cool for Christmas that wasn’t just the usual seasonal gift set," explains Michele, "Why just limit to curls when you can wrap gifts in the scarf or even make it a gorgeous necktie.”

She encourages one to image this elegant scarf beyond the measures of a hair accessory. This unique piece can be added to favorite bag or wrapped around your wrist or waist for an attractive accent. Its lightweight fabric and generous cut allows it to be manipulated in beautiful designs like bows and twists for added dimension and flair. 

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A limited-edition launch to get all buzzing in excitement, be sure to shop this wonderful launch exclusively on boucleme.us on Monday, November 7th, 2022. 

IMAGES COURTESY OF BRAND 

The holiday season is a significant time of year which evokes feelings of gratitude, immense joy and a desire to express appreciation through the thoughtful act of gifting. Though, with such a dizzying display of choices, finding an ideal gift can often times become a tricky task. Thankfully, Rituals, a luxurious beauty brand focusing on fine fragrance, has streamlined the gift-giving process by launching a carefully curated holiday collection that is sure to impress in more ways than one. Read on to discover the mesmerizing Rituals 2022 holiday launch and how this mindful range is creating a memorable gift experience in multifaceted ways. 

HOLIDAY COLLECTION // INSPIRATION
Infinitely inspired by the centuries-old traditions of Asian cultures, Rituals turned to Japan for this year's holiday collection. With a mindful focus on the Japanese art of origami and expanding on the culture's approach to gifting with an emphasis on presentation, this year's ready-to-gift sets beautifully illustrate these traditions in marvelous fashion. Each gift set is meticulously wrapped in the layered, folded method of this art with elegant hints of Rituals signature design elements. With such an ornate origami-inspired wrapping technique, this year's modern sets offer a sophisticated presentation that is sure to create a lovely gifting moment. 

While the wrapping is enough to wow the receiver, the luxurious Rituals body & home items are all housed within reusable, keepsake gift boxes that offer an extra aspect of surprise to this unique gift. Each set features a thorough assortment of products in some of the brand's signature scents like Ayurveda, Sakura and Karma as well as two premium holiday additions (Sweet Jasmine, Savage Garden) for the more fancy personalities on your list. Best of all, every component of these unique sets are composed of environmentally-conscious materials. 

SUSTAINABILITY PROMISE
While remaining a luxury brand, Rituals is deeply passionate about formulating and offering their expertly-blended signature products in the most sustainable measures. Steeped in their brand philosophy, Rituals brings sustainability to the forefront by consistently evolving and finding modern ways to upgrade their packaging and practices with conscious solutions. As recognized in this year's holiday collection, the brand chose to assemble this impressive curation with a range of recyclable materials without sacrificing their trademark luxurious essence. The paper used in this seasonal launch is FSC certified as well as including a minimal use of rPET (highly recyclable plastic) design components. Excitingly, previously used ribbon finishes are replaced with more environmentally-responsible alternatives like paper closers with metals seals which offer a refined and polished touch to their packaging. 

Highly valuing the importance of sustainability and the results of such practices on our lands, Rituals continues to make an effective change through informed choices which helped them attain their new B Corp status and remain committed to reducing their carbon foot print by half per product by the year 2030. With such a path, the brand hopes to achieve Net-Zero by 2050.  

Amplifying their goals and commitments towards a more clean planet, Rituals has made their greatest sustainable efforts yet with this holiday collection. This moving effort was implemented by choosing environmentally-mindful alternatives in every aspect from product formulation to design. 

ADVENT CALENDAR // INNOVATION MEETS LUXURY
Perhaps the most coveted gift of the holiday season, the 2022 Advent Calendar is a grand item of wonder exquisitely blending holiday charm with the best of the brand through a fresh innovative design. Unlike traditional advent calendars, this ornate and striking 3D calendar can serve as a piece of holiday decoration while sparking joy via a daily treat. Fully equipped with a string of lights, this modern, eye-catching  calendar is true feast for the eyes and spirit. Sparkling in every aspect, this reimagined seasonal delight encourages one to indulge in the best aspects of this giving season without breaking the bank. Containing $213.50 worth of lush surprises, this $125 sumptuous decorative gift gives far beyond its initial reception. Reserved for those on the tippy top of your gift list, there's no better way to dazzle this special person than with the lasting gift of the Ritual of Advent 2022. 

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From sophisticated design elements to the fine points of quality and their signature excellence, Rituals has truly perfected the art of gifting with this year's impressive and swoon-worthy holiday collection. Stand out from the ordinary this festive season by discovering the magic of giving the Rituals way, one which is rooted in luxury and driven by improving our world through effective sustainable efforts.