With so many unattainable standards advertised to girls daily, it's always refreshing to see a company take the initiative to rewrite this script. eShakti, a digital retailer specializing in customized garments, has launched a campaign that works towards banishing the ideal standard of fashion perfection and celebrates women of all shapes and sizes while keeping them stylishly dressed. Their goal is to show that it does not take one size/look (often times very slim) to feel and look chic in a beautifully made garment.

Not only does this amazing campaign promote positive self-esteem but gives women the opportunity to find a garment they love, will fit perfectly and will ultimately make them feel their absolute best. The brand's humble beginnings has grown into a buzzing ecomm fashion destination offering stylish and embellished garments of modest designs. These affordable designs are made to order and seek measurements like height for an overall better fit. Skipping the middle man and any associating delivery troubles, eShakti delivers each order directly to the buyer which makes the shopping experience even sweeter (and low in cost!).

Remaining true to their style philosophy, this unique brand caters to sizes 0-36w as well as an extensive range of heights from petite to tall. In an effort to remain authentic, eShakti reached out to multiple bloggers of various styles and sizes to find an eShakti piece that represented themselves and would make them feel beautiful -- real fashion for real women.



I had the opportunity to try out this fabulous brand and experienced their customization process first hand. The site itself is easily browsed and features modestly designed dresses, skirts, outerwear, etc of various fabrics. As one that loves a luxe jacquard fabric, I was immediately drawn to this chic floral number.



I always have trouble finding dresses that fit me perfectly and found that a-line and tulip/full skirted options are always best for my body type. Oddly enough, I chose a silhouette that was more form-fitting and hoped that it'd fit properly upon arrival. Offering up a detailed note of my measurements (a really thorough measurement section is presented), along with length (arm and hem) and preferred neckline, my dreamy dress was on its way to be made.

The result was just as I had hoped, a well made dress of a lovely light fabric and print that'll be a go-to for the coming warmer months.




If you're in the market for a special piece that'll fit you perfectly, I suggest you take a peek at eSkati.com and take advantage of their easy-to-use customization feature.

To learn more about this exciting campaign or see how other fabulous bloggers are styling their chic picks head over to eSkati's social media pages: Facebook, Pinterest, Instagram 






Note: My measurements have changed since the order and the dress fits looser -- a problem that can be easily fixed with a belt :)