When talking about breaking the traditional boundaries of beauty, Oui the People and it's exciting reconstiution of beauty instantly comes to mind. This modern razor company, founded by Karen Young, is rooted in sustainability and creating a feel-good solution to shaving without the fluffy expectations and packaging of the unattainable, perfect standards we're all used to seeing across media. Oui offers luxe, single-blade razors that not only get the closest shave for all but are sure to tackle the sometimes tough thicker hairs that skip on classic multi-blade disposable razors. Upsettingly, those same plastic disposable options end up in landfills by the millions and add to growing environmental concerns. Expanding on their philosophy to help users feel good in their skin, Oui also launched skin enhancing products like oils and masks which work in tandem with their signature steel razors. From soothing sensitive areas post-shave (DEEP V - Bikini Line Sheet Mask) to nourishing and replenishing parched skin (Featherweight - Hydrating Body Gloss), Oui is changing the way we address hair removal and body care. 

In a transition to a more holistic and health-focused lifestyle, Mary-Andree Ardouin-Guerrier found a vacancy of beneficial regrowth and revitalizing needs in the hair care space and was inspired to create an effective, natural hair product which both rejuvenates hair and stimulates hair growth. Interestingly, when researching ingredients to formulate this hero product, she turned to her rich West Indian heritage and vowed to incorporate the aromatic spices of this richly cultural region. Mary soon perfected the blend of her now successful and fan-favorite Revitalizing Organic Hair Oil which has a muti-use quality and suitable for all hair types. 

When creating her own lacquer range, Jin Soon, a professional nail powerhouse, wanted her brand to exemplify the essence of an exceptional polish line. One that was equally eco-friendly, toxin-free (10-free) and formulated with high-performance elements which ensure a lasting wear with a lustrous finish. The result is a vastly-colored collection of vegan-friendly, chip-resistant, and chemical-free lacquer that sets beautifully on nails. 

Best of all, Jin Soon's unique polish formulation features a UV filter which protects the polish from frustrated fading or yellowing of the actual color. Nothing upsets more than a fresh manicure chipping quickly or fading in color. Thankfully, with these chic nail lacquers, I get a lasting, shiny application which isn't prone to the usual chipping or peeling I experiences at the tips with usual polish. 

Excitingly, Jin Soon's nail range has grown beyond their award-winning vivid array of shades. From intricate nail art decals to beneficial nail tools, Jin Soon is committed to evolving her nail brand and continuing to offer the best in every aspect of nail care. Most recently, she's launched her HyperCare collection which concentrates on not only speeding up the polish process in a professional fashion but provides care for the nail itself through HyperRepair, a unique, double-patented nail product which works towards restoring the nail to a healthy state. 

Whether your natural nails need a rest from polish or you're looking to provide additional nourishment to your nails, the vitamin-heavy and AHA-infused HyperRepair treatment is a one which tackles the nails in an effective three-sided approach - hydrate, nourish and strengthen. A unique revival product that is recommended to be used on its own, HyperRepair is a quick remedy to replenish stressed and over-polished nails.